Havas’ Meaningful Brands special report has uncovered a gap developing between clients and their agencies. A gap not based on the old themes around agency egos, or price, or time, or geography, but around a new agenda of transformation and change that is ripping up the established client/agency rule book.
With businesses facing systemic disruption across their organizations, the value-exchange between clients and their agencies has been brought under extreme scrutiny. The requirement for delivering innovation and transformation has never been more acute.
Our study reveals a worrying lack of engagement, with agencies slow to respond and failing to measure up against these new expectations. But there is hope. Our study also reveals the factors that will make the biggest positive difference. It’s time to act, and to begin to build strategies that can close the gap. It’s time to set out a new and more meaningful relationship that can stand the inevitable challenges and tests ahead.
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For any questions, please contact globalnewbusiness@havas.com